PROJECT
SW33T Life - Think It Make It

MY ROLE
Content Art Director
Visual Design

SUMMARY

A product concept and creative documentary. Think It Make It, a 30 day design challenge to create a mobile, React code based, content bot.

Art Director for the photography and video. Visual Design collaboration with a team of 3.

THE CHALLENGE

The B2B flow of the app that allows bakeries to create their own content. The business content is integrated into the app’s database. Connecting the consumer by location and personalization.

Objectives

Create a B2B and B2C product from start to finish in 4 weeks

Create original content, branding and style

Document the experience

Pitch the idea!

PROCESS

Brainstorm and whiteboard session between a team of 4 Designers and Strategist. Established a brand, created original content, pitched the idea through a high-fidelity prototype. The following month we pitched the idea to the WeWork HQ in NYC.

NEXT STEPS

Continue creating with friends to build meaningful experiences. Don’t take life too serious. Stay inspired and motivate each other creatively. Enjoy life, and have a donut once in a while ;)  

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