RDS logo

CLIENT
Radius Agent


MY ROLE
UI Designer - User Experience Team
Visual Designer

SUMMARY

Strategize UI design for the mobile and web app across multiple module redesigns. Our team synthesizes research, build wireframes and rapid prototype to validate direction. I create low – high fidelity designs that incorporate interaction design elements.

SUMMARY

Strategize UI design for the mobile and web app across multiple module redesigns. Our team synthesizes research, build wireframes and rapid prototype to validate direction. I create low – high fidelity designs that incorporate interaction design elements.

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Objectives

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Rebrand to better reflect the updated vision of the company

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Reimagine main landing page to better represent our value, product and services

Reimagine main landing page to better represent our value, product and services

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Redesign entirety of product modules and features

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Administer a universal style guide

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Establish a network where real estate agents actively share referrals and insights to strengthen their business and career

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Provide excellent customer assistance through real-time guidance and support

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Improve the referral sign up and submission process

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Implement a profile page that empowers agents and supports the overall product objectives

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Develop compelling emails and notifications supporting redesigned modules

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AGENTDESKS REBRAND

Led Art Direction for new brand identity, including logo, typography, iconography and color pallette. Establish a voice for the brand that captures it’s professionalism and approachability.

Research Methods

Research Methods

Agent listening sessions

Affinity mapping

Behavior analytics

Qualitative and
Quantitative survey

Card sorts

Field studies

User journey

Persona

Information architecture

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Core Agent Needs

Pursuing our users needs, we synthesized our research and were able to create a persona and user journey. Next steps we created a base to rework the main core values of the product.

Pursuing our users needs, we synthesized our research and were able to create a persona and user journey. Next steps we created a base to rework the main core values of the product.

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ONBOARDING

Dedicated experience catered to Agents, allowing to sync Multiple Listing Service and connect with existing Agents within their network.

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PROFILE

Optimization for Agent’s expertise, experience, and current listings. Display of ratings, badges and awards to engage user interaction.

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REFERRALS

An referral program that offers, Inside Sales Agent, Referrals and Direct Enquiries. Featured on a React CMS platform.

NEXT STEPS

Long term goals for our main features:

Network
- Intelligent, hyper-personalized feed
- Matching interests/agents based on SQL taken from onboarding/engagement
- Customer behaviour modeling - predict what agents want to see upon sign up

Profile
- Exploring gamification of the profile, utilizing rankings and badges.

Globally
Embedding clear guidance throughout the entire product. Optimization overall navigation. Measure customer retention by MAU and WAU to total signups.

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MARKETING

I produced pull up banners for large conference/PR events. The PR material showcased the company, brand and services.

 I developed a range of business and product emails that would engage Agents to send referrals and utilize the product. Emails were generated to reward, acknowledge, motivate, influence and retain action.

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NEXT PROJECT
Sw33t Life